Post by I outlined seven primary skill on Sept 3, 2023 6:38:26 GMT -5
Email and Marketing Ops Lead at Powtoon, member of the “Women of Email”
Anna Levitin, a member of the “Women of Email” association and a speaker at Malcom, Inbox Expo, and Litmus Live. Now Anna leads Email and Marketing Ops at PowToon, an animation software that allows the creation of professional and fully-customized videos.
Have you faced any challenges as a woman throughout your career? And how did you overcome them.
I have experienced working and living in three different countries, and the challenges I faced varied depending on my country. I felt less empowered in certain workspaces, and there were doubts about my ability to lead a team.
In general, I believe that challenges should be based on expertise and should encourage my professional growth. Challenges based on gender do not help develop me as an expert.
Is there any gender inequity in the marketing industry today can’t stop talking about how great the email community is! Personally, I don’t feel any inequity among email marketers, but I understand that it may not be the same for all marketers.
I frequently speak at various marketing events in Europe and the US, and I’m extremely proud to see many female speakers from different areas within the marketing field. There is a professional network called “Women of Email,” of which I’m a member. This community drives positive changes within the industry and promotes professional growth for women.
I’m connected to many women who mentor, help others grow, and organize masterminds specifically for women in email marketing. I’ll be happy to connect readers with those experts.
Why email marketing? What about this industry attracted you?
Great question. I started my marketing journey by working with classic media such as newspapers, radio, and TV commercials. Then I gradually shifted to the digital world. For a few years, I mainly Phone Number List worked for start-ups, and being part of the marketing team in a start-up meant that I was head-on everything. I have experience with PPC campaigns, affiliate programs, SEO, blogger outreach, retention marketing, and more.
When I decided to challenge myself with a new marketing position, I was specifically looking for a retention/email marketing role because I felt that it suited my personality.
I outlined seven primary skills or character traits that I consider essential:
Care. A relationship with a customer starts from transactional interaction, and the email marketing team’s goal is to move it toward a relational connection.
Be a people person. As simple as it is, every new customer is a step up for your company and an opportunity to strengthen your professionalism.
Never trust your gut feelings. Your intuition is a great tool to use, but you cannot rely on it. Constantly A/B test your ideas and never be sure of "what works best."
Believe that every person is unique. Serve customers with what they want to see, not the best practices.
See patterns. Although this item contradicts the previous one, there is always a pattern. Time, frequency, products, each of these criteria could be fundamental in creating customer retention patterns.
Natural curiosity. There aren’t many new channels in retention marketing, so when something that hasn’t been used before comes along, I encourage you to test it.
Ask for advice. No one knows your product and audience as well as you do. It’s both good and bad. While keeping yourself sharp, always bring a new pair of eyes and ask your colleagues and friends for help.
Anna Levitin, a member of the “Women of Email” association and a speaker at Malcom, Inbox Expo, and Litmus Live. Now Anna leads Email and Marketing Ops at PowToon, an animation software that allows the creation of professional and fully-customized videos.
Have you faced any challenges as a woman throughout your career? And how did you overcome them.
I have experienced working and living in three different countries, and the challenges I faced varied depending on my country. I felt less empowered in certain workspaces, and there were doubts about my ability to lead a team.
In general, I believe that challenges should be based on expertise and should encourage my professional growth. Challenges based on gender do not help develop me as an expert.
Is there any gender inequity in the marketing industry today can’t stop talking about how great the email community is! Personally, I don’t feel any inequity among email marketers, but I understand that it may not be the same for all marketers.
I frequently speak at various marketing events in Europe and the US, and I’m extremely proud to see many female speakers from different areas within the marketing field. There is a professional network called “Women of Email,” of which I’m a member. This community drives positive changes within the industry and promotes professional growth for women.
I’m connected to many women who mentor, help others grow, and organize masterminds specifically for women in email marketing. I’ll be happy to connect readers with those experts.
Why email marketing? What about this industry attracted you?
Great question. I started my marketing journey by working with classic media such as newspapers, radio, and TV commercials. Then I gradually shifted to the digital world. For a few years, I mainly Phone Number List worked for start-ups, and being part of the marketing team in a start-up meant that I was head-on everything. I have experience with PPC campaigns, affiliate programs, SEO, blogger outreach, retention marketing, and more.
When I decided to challenge myself with a new marketing position, I was specifically looking for a retention/email marketing role because I felt that it suited my personality.
I outlined seven primary skills or character traits that I consider essential:
Care. A relationship with a customer starts from transactional interaction, and the email marketing team’s goal is to move it toward a relational connection.
Be a people person. As simple as it is, every new customer is a step up for your company and an opportunity to strengthen your professionalism.
Never trust your gut feelings. Your intuition is a great tool to use, but you cannot rely on it. Constantly A/B test your ideas and never be sure of "what works best."
Believe that every person is unique. Serve customers with what they want to see, not the best practices.
See patterns. Although this item contradicts the previous one, there is always a pattern. Time, frequency, products, each of these criteria could be fundamental in creating customer retention patterns.
Natural curiosity. There aren’t many new channels in retention marketing, so when something that hasn’t been used before comes along, I encourage you to test it.
Ask for advice. No one knows your product and audience as well as you do. It’s both good and bad. While keeping yourself sharp, always bring a new pair of eyes and ask your colleagues and friends for help.